Marketing Development and Analysis

The mission of the Market Development & Analysis group is to promote the development of telecommunication services in Botswana through the licensing mechanism and providing advice on policy issues. The group includes a Manager for Market Analysis and a Manager for Licensing. The Licensing department receives applications and provides recommendations to the Board and the Executive Chairman. The group studies and analyzes trends in tariffs, interconnection and other issues and collects quarterly data from BTC, Orange Botswana and Mascom on their customer base, prices and market plans. The group also handles complaints between operators. Complaints from end users are directed to the Legal, Compliance and Consumer Affairs department.

The role of Mmarket Development and Analysis Department is to develop an appropriate regulatory policy and strategies for the development of the telecommunication industry and market in Botswana. This includes the provision of a framework within which operators can provide a service to customers in the Telecommunications, Broadcasting and Radio. Promotion of universal access to competitive, effective, reliable and affordable services, and encourage investment in the telecommunication sector resulting in enhanced competition and availability of a range and diversity of services to meet consumer demand.

The team develops and reviews the licensing regime, monitors licensees to ensure compliance and participates in international forum to ensure the Botswana regulatory regime is comparable with best international practice. The department also carries out research and analysis relating to the telecommunications, radio and related market in Botswana and to forecast demand for services and technological developments. The department carries out economic and financial analysis relating to telecommunications licence applications and make recommendations on the issuing of licenses to the Chief Executive of the Authority which will promote the rapid expansion of competitive, quality services, enhance access, and encourage competitive pricing in the interests of the consumer.

The department is also responsible for developing and implementing a numbering strategy for the Botswana Fixed and Mobile telecommunications networks, and to recommend the establishment of performance standards and contracts for delivery of telecommunications services and monitors compliance and achievement of standards. It also monitors the activities of licence holders and service providers to ensure compliance with licences, regulations and agreements.

The department functions also include the development, implementation and policing of detailed requirements on interconnection, service level agreements and performance indicators. It takes the lead on policies such as unbundling the local loop and price cap and determines BTA pricing strategies on pricing issues generally. The division is also responsible for setting up and managing a programme for dispute handling, including possibilities for arbitration and resolution. To mediate and arbitrate, where appropriate, in disputes between service providers to promote inter-connectivity in the interest of the consumers.

• Esseantially deal with both Market Development and Licensing Issues
• Economist
• Data Collection
• Promote the expansion, range and type of telecoms services
• Market Reseach
• Monitor Competition
• Process all new telecommunications license applications
• Assist with mediation and arbitration of disputes
• Assists with Internection issues and charges

For more information contact:
The department of Market Development and Analysis - info@bta.org.bw

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